Our Story

Founded in 2016, WISH AND CHOICE emerged from a parent’s desire to fill closets with clothing that mirrors the vibrant spirit of childhood. What began as a dream has blossomed into a brand loved by parents and cherished by little fashionistas

Here's a little peek into the heart of our brand empowering dreams

Mission

At WISH AND CHOICE, we are on a mission to make every little girl feel like the star of her own adventure. Our clothing is designed to inspire confidence, creativity, and a sense of wonder in the hearts of young dreamers.We believe in the magic of childhood, where each twirl and giggle creates a world of wonder. Our journey began with a simple dream – to dress little girls in outfits that reflect the joy, imagination, and adventure of their early years.

Our Values

Imagination: We believe in the power of imagination and design clothing that encourages little minds to dream big.
Comfort: From soft fabrics to easy-to-wear designs, we prioritize comfort so that every little girl can explore the world in style.
Wholesome Fun: Childhood is a magical time, and our clothing reflects the joy, playfulness, and innocence of these precious years.

OUR OFFICIAL PARTNERS

LEMON FASHION

T.H DRESSES

OUR ADDRESS

WISH AND CHOICE

Unsani Dakshin Para, Unsani Sasthitala, Near Bms creative kids school, Howrah, West Bengal 711302

Email : su*****@wi***********.com

Mobile : 8584854085